Beuth Verlag 2006 234 pages This work is an introductory explanation of the new EC Machinery Directive 2006/42/EC, illustrated with many graphics. The highly experienced team of authors, made up of engineers and lawyers, interprets, discusses and illustrates the entire set of regulations, emphasizing the numerous changes that are of considerable importance for the practice...

VDMA 2001 (CD) 45 minutes Mehr Kommunikation wagen You, dear listener, are invited to enjoy this lecture recorded live. The audience of Prof. Röglin, Director of the Institute for Applied Social Research in Düsseldorf, at the VDMA Advertising Conference 1993 in Frankfurt was enthusiastic. This speech will give you important ideas on how you and your company can communicate...

VDMA 2001 192 pages Member price visible after registration ISBN 978-3-8163-0414-2 Authors: N. Hilpert, G. Rademacher, B. Sauter Despite the rapid development of tools, the organization of project management continues to fall short. The statements in this book are therefore both tried and tested and up-to-date. Compared to the last edition, typical changes in project...

VDMA 1999 (CD) 25 minutes running time Member price visible after registration Target group: Entrepreneurs and managers from all functional areas Content: The VDMA publishing house has released a new audio play CD. It gives entrepreneurs and managers the opportunity to learn the basics of profit-oriented corporate management in around 25 minutes. The Winner , as the radio...

VDMA 1997 84 pages Member price visible after registration Contents: Part 1: The basics - Precisely calculated - and yet wrongly decided! What led us to TPM? - Sensitize for new ideas - not right or wrong! - Business is an activity geared towards making a profit. - It is the orientation of the company that counts! - The future cannot be controlled - it can only be shaped. -...

VDMA 2000 (CD) 63 minutes running time Member price visible after registration Target group: Commercial and technical managers and their sales and marketing executives Content: Vollenhagen, the long-standing sales manager at Isenberg, is faced with a new managing director. And then the new man has ideas that Vollenhagen first has to sell within the company. Almost as...

VDMA 2000 48 pages Member price visible after registration ISBN 978-3-8163-0402-9 Target group: Management and their executives in the field of marketing Contents: -Product-related services a necessary addition to the performance of machinery and plant engineering (Prof. Dr. Axel Gerhard, IWKA AG) -Utility of product-related services and marketing concepts (Prof. Dr. Klaus...

VDMA 2000 (CD) 62 min. playing time Member price visible after registration Entertaining scenes show what can be improved when selling complex products. Objection handling Question technique Situation - Problem - Implication - Benefit Feature - Advantage - Benefit are the sales-related contents - topics where everyone who sells can improve. We have analyzed what stand crews...

VDMA 2006 80 pages Member price visible after registration ISBN 978-3-8163-0448-7 Benefits: Many companies have noticed that their customers are demanding ever shorter delivery times. This results in the need to speed up internal processes in order to shorten lead times. The time factor is becoming increasingly important here. However, if the scope of work for the individual...

VDMA 2002 298 pages In his dissertation, which was accepted in St. Gallen, Mr. Körner examines the marketing of services in mechanical engineering that are enabled and provided by information technology. This thesis answers the following questions: - What are the components of e-service support and what is its status in mechanical and plant engineering? - How can e-service...

VDMA 2002 (CD) 51:10 min. playing time Member price visible after registration ISBN 3-8163-0452-4 Benefits: Communication is a raw material. In contrast to natural resources, it is found everywhere and its mining rights cost nothing. Does that mean it is worth nothing? If we don't communicate well, then we communicate badly. Bad only if someone can do it better. With this...

VDMA 2003 (CD) 35 min. playing time Member price visible after registration ISBN 978-3-8163-0465-4 Something happens that shouldn't happen: The boss stabs his sales manager in the back during a price negotiation and the customer gets his discount. As a result, the company receives an order that is not actually worthwhile. But of course Manfred Mannis, Managing Director of...