Creation of a service strategy with the help of the results of the "Global Service" study Your benefit: Customer expectations in your export markets: Country by country. Service by service. Basis: Global Service 2021 study with 800 interviews in 8 countries The results of the survey are available to VDMA members free of charge in a different form in the members' area of the...

VDMA 2002 298 pages In his dissertation, which was accepted in St. Gallen, Mr. Körner examines the marketing of services in mechanical engineering that are enabled and provided by information technology. This thesis answers the following questions: - What are the components of e-service support and what is its status in mechanical and plant engineering? - How can e-service...

VDMA 2008 230 pages 978-3-8163-0557-6 Publisher: Gleich, Seegy, Friedrich, Tilebein This book provides suggestions for the supply and management of industrial services. Intensification and professionalization of the service business creates new global growth opportunities and, ideally, highly profitable business areas. In order to find the right development paths to become a...

VDMA 2009 120 pages ISBN 978-3-8163-0571-2 All too often, services are given away for free when sold together with benefits in kind, or their earnings potential is insufficiently exploited. The SmartWert research project addressed this challenge. This guide summarizes the results of the project. The aim of SmartWert was to support companies in the mechanical and plant...

VDMA 2010 110 pages ISBN 978-3-8163-0582-8 Publisher: Gunter Lay, FHG ISI Benefits: The book offers decision-making tools evaluated in a research project for assessing the attractiveness of foreign markets for the service business in mechanical engineering. It leads to an analysis and final evaluation in four steps. Outline:

This publication provides support in developing a feasible service chain concept from an abstract service chain idea. The focus is on the planning tasks. The steps to be taken to solve them are deliberately arranged in a modular process model that builds on one another to enable both a flexible introduction to the process and simple orientation. At the same time, it provides...

On the one hand, this book is an inventory of excellent service. It shows how leading companies in the German mechanical and plant engineering sector have strategically aligned their international service organization and which services they successfully offer on the market today. This knowledge is supplemented by a detailed service reference process and exemplary IT...

Author: Hans Fischer Driving business forward with product innovations is one thing. However, building up a competent sales organization, especially for the lucrative after-sales business, is essential for stable profit growth. The cornerstone of this business is coherent communication with regard to values, future scenarios and market activities, the consistent customer...

VDMA 2008 44 pages Member price visible after registration ISBN 978-3-8163-0554-5 The guide is aimed at management and all those responsible for the introduction of service management systems. It serves as an aid for the introduction of a system and takes into account all steps such as preparation, system selection, data transfer and project management. As service management...