Sales and Marketing

VDMA 2007 284 pages ISBN 978-3-8163-0537-8 Contents: 1. Introduction 2. Overview of pricing excellence for technology companies 3. Pricing excellence for different business typologies 3.1. Pricing excellence for mechanical engineering companies 3.2. pricing excellence in the supplier/component business 3.3. pricing excellence in the project business 3.4. pricing excellence...

VDMA 2010 90 pages ISBN 978-3-8163-0581-1 Author: Hans Fischer How a company can compete successfully with a qualified and motivated sales team - A handbook for entrepreneurs and sales managers in small and medium-sized companies. This book provides you as a manager or owner with the most important rules for recruiting new sales employees who fit into your company and for...

Author: Hans Fischer Driving business forward with product innovations is one thing. However, building up a competent sales organization, especially for the lucrative after-sales business, is essential for stable profit growth. The cornerstone of this business is coherent communication with regard to values, future scenarios and market activities, the consistent customer...

VDMA 2011 130 pages ISBN 978-3-8163-0608-5 The handbook of current management techniques for sales managers in all sectors Author: Hans Fischer Sales managers in small and medium-sized companies need tangible practical tips that they can apply immediately in their day-to-day work! This book provides the most important advice and techniques for managing a sales team....

VDMA 2012 112 pages,

Increase customer loyalty and expand market position Author: Hans Fischer Series: Basics. Getting started. Good complaint management supports the customer relationship. If you see complaints as more than just a question of being right, you can improve products and services and turn difficult customers into fans. Contents: 1. Foreword 2. What is positive about a complaint 2.1...

Using language and body language professionally Present more confidently to customers and your own employees Author: Hans Fischer Series: Basics. Getting started. VDMA 2017, 112 pages 24.8 euros The art of presenting impressively is a distinguishing feature that clearly sets a salesperson or manager apart from their external and internal competitors. It is not only the sound...

Author: Hans Fischer Who should read this book? Entrepreneurs and sales managers, so that they know how to set up, develop and manage their sales team even more effectively. Especially in difficult economic times and under strong competitive pressure. The sales professional, so that he can optimize one or two subtleties of his sales technique. And so that they can regain...

272 pages Member price visible after registration Data on the manufacturing industry and mechanical engineering as a whole, including tables and charts, data on production, employment, exports and imports in the mechanical engineering sector, broken down into 37 branches, as well as international overviews of prices, costs, wages, production, exports, turnover, companies and...