Mitreißend und überzeugend präsentieren

Using language and body language professionally
Present more confidently to customers and your own employees
Author: Hans Fischer
Series: Basics. Getting started.
VDMA 2017, 112 pages
24.8 euros

The art of presenting impressively is a distinguishing feature that clearly sets a salesperson or manager apart from their external and internal competitors.
It is not only the sound content of a message that is decisive for the success of the presentation, but above all the packaging of the message. This is a shame, because valuable content can fall by the wayside due to mediocre packaging.

A powerful PowerPoint presentation with lots of effects is not always the right presentation medium. The audience is often overwhelmed or lulled into a pleasant slumber in the second half of the presentation. Today, presentation professionals often take a deliberately minimalist approach and develop a presentation using only pen and paper. The good old flipchart always comes back into its own.

Keep reminding yourself that your most important presentation medium is your personality. Your language and body language. Your individuality and credibility. No presentation medium, no matter how innovative, can replace this.
"It's not the argument, but the person that convinces." Udo Nix

Content
1 How does communication work on a content and relationship level?
2 Effect of language, voice and body language in a presentation.
3 Taking in information
4 The exciting structure of a presentation
5 Methods to increase attention
6 Dealing with stage fright, nervousness, fears
7 Presenting with a flip chart, the impromptu presentation
8 The right way to use a projector and PowerPoint
9 Presenting to customers or business partners.
10 Addressing employees (Christmas party, anniversary, works meeting)
11 Dealing with disruptions, resistance, unobjective attacks
12 Improving quick-wittedness
13 Exercises
14 Index
15 References