Mit Leidenschaft führen

This is a book about the practice of SMEs and a book for practitioners. What is it about? It's not about "How to become a good manager". It is first and foremost about people! It's about the will to win, about creativity, about knowledge, ability, will, about leadership, about getting a team behind you and leading it, about seeing a crisis as an opportunity, about working with people, their ideas, courage, commitment, willingness to make sacrifices, will, it's about culture, about customers and competition under the heading of "leadership", about communication. You can not only optimize a company under this flag, you can maximize it! Maximization here does not mean profit maximization. We explicitly do not want to deal with the idea of shareholder value. Maximization means much more. It is the creation of a balance between the company (and its overall success), the entrepreneur and the employees. The company has maximum success in terms of reputation, results, innovation, brand name, products, turnover, market share, customer proximity, growth and much more. The entrepreneur is passionate, creates a climate for winners, leads consistently, listens, takes an interest, gets involved when necessary, fights for his company and his employees and merges with them to form a "winning team". The employees fight for their company, are committed, follow the entrepreneur and his vision, have and want excellent training, contribute ideas, have knowledge and skills at the highest level, etc. All three elements complement each other in a culture that achieves maximum success in all functions and disciplines.

Bernd Michael Stütz is an active CEO and has held this position in the context of serious turnarounds as well as successful optimizations of companies in the European mechanical engineering sector.