Wirksamer Schutz gegen Produktpiraterie im Unternehmen

VDMA 2010
223 pages

ISBN 978-3-8163-0603-0

Volume 3 of the series Innovations against product piracy with results from the projects:

• ProOriginal
• KoPira
• KoPiKomp
• ProAuthent

Based on a company-specific vulnerability and risk analysis, strategies for end-to-end product protection are developed for companies. The fields of analysis are the importance of the product, the probability of product piracy and the consequences of the occurrence of counterfeit products for the company. The work is rounded off with a quick check, a balanced scorecard and an introduction to legal fields of action.

The aim: to provide
SMEs with a practical set of tools to protect their innovations efficiently on the global market in the long term without losing sight of profitability.

Quick-Check:
A Quick-Check was developed to minimize the effort involved. A questionnaire is used to quickly and efficiently query, evaluate and prioritize typical risk areas that could lead to a loss of know-how and thus to product piracy. This allows particularly high-risk areas to be dealt with quickly or simply to clarify the basic need for a detailed analysis, for example by the PRMA.

Piracy risk and measures analysis - PRMA:
The challenge is to select the measures long before the potential loss event occurs. This requires an understanding of which product characteristics significantly influence the risk of piracy and which measures reduce these risks. For this purpose, the PRMA was developed based on the Failure Mode and Effect Analysis (FMEA).

Cost-benefit assessment:
Furthermore, an economic cost-benefit assessment is also of great importance for the selection and implementation of protective measures, as it must be assumed that customers are not prepared to bear the additional costs for integrated product protection. For this reason, a software tool for systematic cost-benefit assessment was developed as part of KoPira. Anti-piracy

Balanced scorecard:
The balanced scorecard tool was developed as a controlling instrument that controls the efficient use of protection measures in companies in the long term and anchors the corporate philosophy of product protection. In the project "ProAuthent - Integrated product piracy protection through marking and authentication of critical components in mechanical and plant engineering", a protection system is being developed which is made up of three main components: the marking technology, which clearly identifies the components as originals, the IT system, which processes and interprets the information from the inspection processes, and the subsequent system response, which detects counterfeits, informs the customer and thus curbs or prevents product piracy in the long term. As part of the joint research project KoPiKomp - Concept for Piracy Protection for Components of Capital Goods - application software was developed that enables original manufacturers to close the gaps identified. For this purpose, the piracy risk of individual spare parts is calculated in a two-stage process using piracy risk analysis and suitable protective measures are derived with the help of protective measure profiles. In future, manufacturers of construction and agricultural machinery will be able to examine the entire competitive environment in the spare parts business and take suitable measures for each specific case at an early stage.

Contents:
Systematic identification of risks and measures and strategic anchoring in the company

2.1 Introduction
2.2 Identifying and classifying risk areas
2.3 Piracy risk and measures analysis - PRMA
2.4 Ensuring the cost-effectiveness of protection solutions
2.5 Anchoring a sustainable product protection strategy
3 Legal guide
3.1 Introduction
3.1.1 Know-how protection through registered IP rights
3.2 Enforcing your own IP rights
3.2.1 General claims
3.2.2 Pre-litigation steps
3.2.3 Legal steps
3.2.4 Checklist for selecting enforcement measures
3.3 Important countries for the registration of IP rights
3.3.1 Enforcement of rights in the People's Republic of China
3.3.2 Enforcement of IP rights in India
3.3.3 Enforcement of IP rights in Italy
3.4 Country table with additional information
3.5 Use case - Enforcement of IP rights in Italy
4 Proactive protection against piracy through marking and authentication of critical components in mechanical and plant engineering
4.1 Current situation
4.2 Concept of the protection system
4.2.1 Analysis of the threat situation and selection of threatened components
4.2.2 Selection of suitable marking technologies and integration of authenticity marking
4.2.3 Design and technical implementation of the system for documented authentication
4.2.4 Realization of additional benefits for customers and manufacturers .
4.2.5 Legal evaluation of the protection concept
4.3 Implementation examples from practice
4.3.1 User example Homag Holzbearbeitungssysteme AG
4.3.2 User example Müller Martini GmbH
4.3.3 User example Multivac Sepp Haggenmüller GmbH & Co. KG
4.3.4 User example Vollmer Werke Maschinenfabrik GmbH
4.4 Conclusion, outlook
5 Piracy protection for spare parts for construction and agricultural machinery
5.1 The piracy situation in the spare parts market of the construction and agricultural machinery sector
5.2 A solution approach for the construction and agricultural machinery sector
5.2.1 Identifying the risk of piracy - A method for analyzing the spare parts program
5.2.2 Protecting spare parts - A method for selecting and implementing protective measures
5.3 KoPilot application software
5.4 Wirtgen GmbH use case

Publisher:
E. Abele, A. Albers, J. C. Aurich, A. Günthner