Dienstleistungsmanagement in der Investitionsgüterindustrie

VDMA 2008
230 pages

978-3-8163-0557-6

Publisher:
Gleich, Seegy, Friedrich, Tilebein

This book provides suggestions for the supply and management of industrial services. Intensification and professionalization of the service business creates new global growth opportunities and, ideally, highly profitable business areas. In order to find the right development paths to become a full service provider, a variety of questions need to be answered:
- Is the strategic orientation of the service business right?
- How should the organization and structures be reorganized for a global service business?
- How do you develop and market services and, in particular, service innovations?
- How should the service business be managed and how should corporate management be adapted?
However, the core question that also guides us through the book is: How do you actually develop into a full-service provider and what conditions must be created in the company in order to be successful with the service business in the long term? These central questions are addressed in a practical way and discussed from different perspectives, because in our experience there is a great need to catch up in these areas, especially in the manufacturing industry, but also a strong interest in practical insights and exemplary solutions. The first part of this book therefore deals with the strategic requirements of the service business. The contributions in the second part are dedicated to the design possibilities of service management. They deal with aspects of service development and innovation, service organization, service marketing and controlling as well as service-oriented corporate management. Editors:
Gleich, Seegy, Friedrich, Tilebein