Handbuch für den nachhaltigen Verkaufserfolg | PRINT

Author: Hans Fischer
Who should read this book?
Entrepreneurs and sales managers, so that they know how to set up, develop and manage their sales team even more effectively. Especially in difficult economic times and under strong competitive pressure.
The sales professional, so that he can optimize one or two subtleties of his sales technique. And so that they can regain courage and confidence in difficult phases.
The sales engineer, so that he can become even better acquainted with the laws of serious selling of sophisticated, technical products.
The sales beginner to learn the basics and practically proven techniques for their day-to-day work.

How should the book be read?
Conventionally, from start to finish. The reader can also pick out individual passages. As a source of encouragement and ideas.

Contents:
-The sales stage plan From new contact to closing
-Making appointments with decision-makers
-Win in the first few minutes of the sales call!
-The art of arousing demand when selling consultation-intensive products and services
-Convince with memorable added-value arguments
-The art of dealing with objections
-How to close successfully
-Presenting impressively
-Successful rhetoric in everyday sales
-Winning new customers in difficult times
-Winning new customers right now: Acquiring new customers
-Increase your sales success through creativity and perseverance
-Use your opportunities even more intensively: Look for good opportunities! Stand out from the competition!
-How do you sell a product that your competitors also have?
-This is what top salespeople do better
-How to complete your projects faster
-The 7 pillars of your success
-How to stage your successful trade fair appearance
-How to negotiate like a pro
-The 8 most important expectations of your customers
-How to sell unpleasant messages with confidence
-Help, my customer is switching to the competition