Pricing-Excellence für Technologieunternehmen

VDMA 2007
284 pages

ISBN 978-3-8163-0537-8
Contents:
1. Introduction
2. Overview of pricing excellence for technology companies
3. Pricing excellence for different business typologies
3.1. Pricing excellence for mechanical engineering companies
3.2. pricing excellence in the supplier/component business
3.3. pricing excellence in the project business
3.4. pricing excellence in the commodity business
3.5. pricing excellence for products with short product lifecycles
4. Overview of important individual pricing measures
4.1. Pricing information base
4.2. Pricing strategies
4.3. Price analysis/ optimization
4.4. Price enforcement
4.5. Price controlling
4.6. Pricing tools
4.7. Pricing organization
5. Important pricing levers
5.1. Quick wins
5.2. International pricing/ global agreements
5.3. Services
5.4. Spare parts pricing
5.5. Conditions
5.6. Incentive systems
6. Summary
7. Glossary