Product Information
- Author
- Thema: Informatik
- EAN
- 4250697511136
- Edition
- 2000
- Umfang
- 48 Seiten
- Delivery time
- next business day
Vom Lieferanten zum Wertschöpfungspartner
31.70 EUR *
Gesamtpreis: 31.70 EUR *
Prices incl. VAT
29.63 EUR excl. VAT
available
Description
Vom Lieferanten zum Wertschöpfungspartner
VDMA 2000
48 pages
Member price visible after registration
ISBN 978-3-8163-0402-9
Target group:
Management and their executives in the field of marketing
Contents:
-Product-related services a necessary addition to the performance of machinery and plant engineering (Prof. Dr. Axel Gerhard, IWKA AG)
-Utility of product-related services and marketing concepts (Prof. Dr. Klaus Backhaus, University of Münster) -Cost reduction in the use of industrial trucks (Bruno Kulick, Linde AG) -Product-related services - claim and reality (Vol. Stauch, University of Münster) Klaus Backhaus, University of Münster)
-Cost reduction in the use of industrial trucks (Bruno Kulick, Linde AG)
-Product-related services - claim and reality (Volker Stauch, DaimlerChrysler AG)
-Process development - a key to partnership in the customer-supplier relationship (Gerhard Lein, KUKA Schweißanlagen GmbH) -Cost Of Ownership - Reduction of life cycle costs through product-related services (Jürgen Gießmann, M+W Zander GmbH) -Out of the communication trap - or building bridges to the customer (Achim Litschko, RTS RiegerTeam Werbeagentur GmbH)
48 pages
Member price visible after registration
ISBN 978-3-8163-0402-9
Target group:
Management and their executives in the field of marketing
Contents:
-Product-related services a necessary addition to the performance of machinery and plant engineering (Prof. Dr. Axel Gerhard, IWKA AG)
-Utility of product-related services and marketing concepts (Prof. Dr. Klaus Backhaus, University of Münster) -Cost reduction in the use of industrial trucks (Bruno Kulick, Linde AG) -Product-related services - claim and reality (Vol. Stauch, University of Münster) Klaus Backhaus, University of Münster)
-Cost reduction in the use of industrial trucks (Bruno Kulick, Linde AG)
-Product-related services - claim and reality (Volker Stauch, DaimlerChrysler AG)
-Process development - a key to partnership in the customer-supplier relationship (Gerhard Lein, KUKA Schweißanlagen GmbH) -Cost Of Ownership - Reduction of life cycle costs through product-related services (Jürgen Gießmann, M+W Zander GmbH) -Out of the communication trap - or building bridges to the customer (Achim Litschko, RTS RiegerTeam Werbeagentur GmbH)
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